hey, I'm Maia.
CORE originally began as an online maternity clothing destination, which provided high-quality core maternity/nursing styles, hand-selected for their versatility and ability to be worn throughout pregnancy and beyond.
During each of my pregnancies, I was surprised at the lack of maternity wear options. I wanted pieces that could accommodate every month of pregnancy (including the difficult post-partum stage) and I wanted pieces that reflected my pre-pregnancy style, which is based around high-quality, timeless basics. After lots of complaining, compromising my style and several expensive cross-border purchases, I finally decided to do something about it.
It has since evolved into both a maternity and an everyday womenswear shop. I personally select each style, with special attention given to details, colours and textures which lend to an enduring, yet current and modern feel. I am steadfast in CORE's purpose.
I believe in enduring style, wherein a woman shouldn't have to comprise her personal style (especially during pregnancy).
I believe that all clothing should be versatile and hardworking.
I believe that all clothing should reflect confidence and beauty.
I believe in providing the foundation of one's style, upon which an individual can accessorize, personalize and elevate.
CORE provides women with a curated, core collection of maternity and womenswear essentials.